And what transpired, as a result, is a big need for big specifications. Chinese players, such as Xiaomi, Oppo, and Realme, have milked this dominance to the fullest. But, somewhere in its course, the need for an up-to-date set of specifications began to dominate. This, according to me, is one of the best things to have happened to Android phones. Instead, what HMD is focusing on is the customer experience, which, according to it, necessitates the Android One programme.Īndroid One, a Google programme with HMD as a priority partner, ensures timely rollout of Android versions and security updates to phones. Last year, HMD’s Sanmeet Kochhar told me that it is not in the race for the most lucrative phone specification out there. And customers are often after these “other things”, which refers to aggressive specifications. ![]() Lack of options is one thing, but HMD has long-maintained its stance where the Android experience is a priority over other things.
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